Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Bob Sorokanich - Editor-in-Chief, Jalopnik
With more than 10 million monthly readers, Jalopnik is the automotive industry’s most influential publication – with news and analysis not only covering cars, but also planes, boats, trains and even spaceships.
A lifelong car enthusiast, Bob has dedicated his journalism career to his love of automobiles. Starting out as a reporter at Gizmodo, he then spent 7 years at Road & Track magazine, ultimately being promoted to Deputy Editor, before leaving to take over the helm of Jalopnik in 2022. He credits Tesla’s influence on the rise of electric vehicles for personal use – predicting a complete takeover in the next three decades – and the critical need for Tesla’s buy out.