Media Masters

Media Masters - Paul McNamee

September 02, 2021 Media Masters
Media Masters
Media Masters - Paul McNamee
Show Notes

Paul McNamee is editor of The Big Issue. For over three decades, the magazine has provided dignity and income for homeless people - by “working, not begging.” Paul has built a career championing voices that are seldom heard by the mainstream media, and has been awarded magazine editor of the year three times. In this in-depth interview, Paul discusses the “utter devastation” that Covid has bought - with 18 months of deserted streets decimating their sellers’ income - and forcing the publication to innovate through subscriptions, fundraisers, selling through traditional retailers and the launch of their podcast ‘The Big Miss You;’ shares his belief that homelessness could be solved with genuine government and societal commitment; and reflects on why, in spite of competition from global A-listers, their most popular cover star was a cat - who went on to star in bestselling book and film ‘A Street Cat Named Bob.’