Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - Madhav Chinnappa
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Media Masters
Madhav Chinnappa is the senior executive at Google responsible for their relationship with the news industry. After 9 years at the BBC leading their commercial team, he joined the ‘wonderfully crazy company’ and deliberately became ‘the most technically dumb guy at Google’ to boost their understanding of the media ecosystem beyond a tech-only approach. In this in-depth interview, he talks through their Digital News Initiative - offering expertise, and even cash investment through their Innovation Fund; discusses the huge complexity of complying with the laws of hundreds of countries; and outlines their initiative to tackle fake news - ensuring perpetrators don’t profit, and marking search results which have been fact checked.