Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - David Pemsel
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Media Masters
David Pemsel is CEO of The Guardian Media Group. In this in-depth interview, now over two years into the job, he discusses his plan to tackle mounting losses and return to profitability - shedding jobs, abandoning the Berliner presses and moving to tabloid; discusses the success of their initiative to encourage readers to become ‘supporters’, which now raises more revenue than print advertising and keeps the site paywall-free; outlines his plans to grow the Guardian’s global presence and build on their existing base of 10 million regular readers; and reveals why despite the onslaught of ‘fake news’ and his frustration with Google and Facebook’s destructive impact on their digital revenue, he is more optimistic than ever about GMG’s future.