Media Masters
Extended one-to-one interviews with the key people in the industry. Find out their tips for career success, and peek behind-the-scenes at their workplace. Candid, thoughtful and reflective - a chance to share the insight of those at the very top of their game. Presented by Paul Blanchard.
Media Masters
Media Masters - Carl Johnson
•
Media Masters
Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff, and offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Launched in 2004, their name is a direct response to the “broken” traditional agency model, and the “blurring of the borders” between previously separate disciplines such as advertising, branding, marketing, social media and PR. In this in-depth interview, he pulls back the curtain on some of the most successful global campaigns; argues the industry is facing existential and commercial challenges like never before; warns agencies failing to embrace fundamental change they face ruin; and shares his hope of continued success in spite of the “global uncertainty” caused by Brexit.