Media Masters - Henry Blodget
November 17, 2016
Henry Blodget is the founder and Editor-in-Chief of Business Insider. In this in-depth interview, he explains how he created one of the most successful business publications in the world, from the jaws of ‘humiliating’ defeat - taking the site to 100 million readers, 300 employees, and a $343m sale. The self-confessed ‘news addict' argues we're in the ‘golden age’ of journalism; welcomes Facebook as a generator of traffic and not as competitor; shares an innovative idea to fund struggling local newspapers; and talks practical techniques to encourage clicks - but without crossing into 'brand destroying' clickbait.