Ben joins Paul Blanchard for an extended one-to-one interview in this episode of Media Masters. Named one of the 100 most influential people in the public sector, Ben leads market research company Ipsos MORI and has conducted polling for large corporate clients as well as Presidents and Prime Ministers from around the world. In this episode, Ben explains how and why he started his career in polling; predicts who might win the 2015 General Election; and gives us his tips for success.