As one of the foremost experts on the science of sound, Julian’s five TED talks have been viewed over 150 million times, with “How to Speak so That People Want to Listen” ranking in the top ten all-time most popular. He founded The Sound Agency in 2003, focusing on helping brands through ‘soundscaping’, which “uses sound to connect with customers on a deeper emotional level”.
Julian discusses the growing evidence of how sound affects people psychologically, emphasising the benefits of schools teaching “conscious listening” as a crucial skill for professional settings and, more importantly, within our relationships – as often, feeling valued is tied to being heard. He advocates intentionally seeking out and listening to opposing views to stop the cycle of polarisation and echo chambers perpetuated by the media, combating the rise of conspiracy theories – as “listening is the sound of democracy”.